Visiting Free From & Premium Food 2026
The leading European Free From & Premium Food event brings together more than 280 exhibitors and thousands of products, brands and innovations from across the world.
More than a trade show — this is the ultimate free from, plant-based, organic, functional and premium food sourcing experience.
Date
16–17 June 2026
Venue
Messe Marxhalle
Karl-Farkas-Gasse 19, 1030 Vienna, Austria
Opening Hours
Tuesday 16 June: 10:00–17:00
Wednesday 17 June: 10:00–17:00
Built for professionals who turn insight into action.
This isn’t a general food show. It’s a focused sourcing event designed to help you find profitable products, reliable suppliers and future trends fast.
Discover products that sell
Find retail-ready products aligned with high-growth categories like free-from, plant-based, organic and functional nutrition.
Meet suppliers ready to scale
Connect directly with export-ready brands from across Europe and beyond.
Save months of sourcing time
Replace weeks of emails and meetings with two days of efficient face-to-face conversations.
Stay ahead of trends
Understand what’s coming next — and what your competitors haven’t seen yet.
Learn from industry experts
Access practical insights on trends, consumer behaviour and category growth.
Secure better partnerships
Finalize sourcing, discover innovations and secure partnerships ahead of the next sales cycle.
Your two-day sourcing window.
Meeting availability is limited. Early registration gives buyers the best access to suppliers, matchmaking and focused trend sessions.
Designed for decision-makers who shape what people eat.
Retail Buyers
- Expand your assortment with high-margin, differentiated products
- Discover new brands before they hit mainstream
- Validate trends your customers are asking for
Distributors & Importers
- Build your supplier pipeline quickly
- Find exclusive distribution opportunities
- Meet emerging brands entering Europe
Foodservice & Hospitality
- Source unique menu products and ingredients
- Respond to dietary and lifestyle trends
- Find premium and specialty food solutions
Marx Halle, Vienna.
Public Transport
U-Bahn: U3 to Erdberg or Schlachthausgasse, both around 8 minutes’ walk.
Tram: Line 18 to Viehmarktgasse or Line 71 to St. Marx, both around 5 minutes’ walk.
Bus: 74A to Viehmarktgasse or 80A to Neu Marx.
S-Bahn: S7 to St. Marx station, around 6 minutes’ walk.
Hotels Near Marx Halle
Austria Trend Hotel Doppio: Modern 4-star hotel about 6 minutes’ walk away.
Rioca Vienna Posto 2: Stylish apartment-style hotel around 3 minutes on foot.
Best Western Plus Amedia Wien: Comfortable 4-star hotel with tram connections.
Vienna Sporthotel: Fitness-focused hotel around 7–8 minutes’ walk.
ibis budget Wien Sankt Marx: Budget-friendly option around 8–9 minutes’ walk.
Parking Options
BOE Garage Neu-Marx: Hermine Jursa Gasse 11. More info
WIPARK Garage Media Quarter Marx: Henneberggasse 2–4.
WIPARK Parkplatz Media Quarter Marx: Maria-Jacobi-Gasse 2.
APCOA T-Center Garage: 5-minute walk from Marx Halle. More info
Accessibility
Designated accessible parking bays are available directly in front of Marx Halle on Karl-Farkas-Gasse.
All rooms within Marx Halle are on the ground floor and have barrier-free access.
Accessible toilet facilities are provided.
Contact: +43 1 888 55 25 or marxhalle@hey-u.com
Venue Map
Visitors from every major food buying channel.
- Agents
- Food manufacturers, producers and processors
- Airlines
- Armed Forces
- Bakeries
- Groceries and convenience stores
- Cafés
- Catering
- Food service
- Independent retail
- Airport gift shops
- Independent caterers
- Civil Defense
- Contract caterers
- Clubs and bars
- Distributors
- Duty free
- Education and government bodies
- Hospitals
- Hotels
- Importers and traders
- Delicacy, deli and farm shops
- Caterers
- Municipalities
- Resorts
- Restaurants
- Retailers
- Supermarkets and hypermarkets
- Wholesalers and distributors
- Specialty retail
- Specialty distribution channels
Your next best-selling product could be waiting here.
Join buyers, chefs, importers and innovators shaping the future of Free From & Premium Food in Vienna.
