In the 1960s in Triggiano, the Ferrara family began producing soda, with Vincenzo Ferrara among its dedicated workers. Whether coincidence or destiny, Vincenzo soon started his own business, delivering water and soft drinks across nearby towns with his eight children beside him, including young Vito. What began as a game for Vito quickly became a passion. In 1987 he took over the company, working tirelessly to grow it. As the family, team, and ambitions expanded, challenges turned into new beginnings—like a phoenix rising. Today, Ferrara&Co continues to champion local excellence, meeting people with the same spirit Vincenzo had sixty years ago.