Euromonitor International is an independent provider of global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our market research solutions support decisions on how, where and when to grow your business.

Time slots (1): 

Tuesday 17th June 12:00-12:30 

Wednesday 18th June 11:30-12:00 

Key-Note Speaker (1): Rasa Vaiciuniene, Consultant at Euromonitor International: ''Vegan sales crossroad. Outlook on consumer behavioral changes and opportunities for future growth.''

Topic (1): ''Vegan sales crossroad. Outlook on consumer behavioral changes and opportunities for future growth.''

Description: Plant-based and vegan product sales have hit a plateau creating a challenging environment for market players. While dairy alternatives have fortified their positions in shopper’s baskets, meat and seafood substitutes are struggling to gain ground. While sustainable shopping continues to be important for consumers, it is not the only motivation in choosing vegan or plant-based products. Consumer behavior and preferences have been shifting both due to inflation and ingredient scrutiny. It is no longer enough to say a product contains no animal products – consumers are looking for health benefits, clear ingredient and manufacturing practice communication as well as other features they increasingly find important. Opportunities still are present for growth but perspective shift is necessary to maximize potential.

Time slots (2):

Tuesday 17th June, 12:30-13:00

Wednesday 18th June, 12:30-13:00

Key-Note Speaker(2): Linda Lichtmess, Consultant, Düsseldorf Office:

Topic (2): ''Sustainable Food Choices for a Healthier and Greener Future''

Description (2): As consumers are looking for a more sustainable lifestyle, they also connect sustainability with a healthier nutrition. From plant-based to natural and organic - consumers have their own understanding of what is "sustainable" and what is good for them. Yet, consumers are increasingly facing greenwashing attempts, high inflation and lower quality ingredients. This erodes consumer trust - which is very much needed as more brands struggle to communicate their sustainability efforts effectively. Therefore, this presentation will look at how consumers define a sustainable diet and how consumer expectations keep changing, also in the light of changing regulatory frameworks and the increasing competition between brands to win back consumers' truts.