The story of Hristo Vatashki and Ventsislav Chanov (a.k.a. the music artist Venci Venc’) and the creation of LIXR is an example of innovation driven by necessity and the constant pursuit of improvement.

In their search for an alternative to coffee and traditional energy drinks, which often lead to short energy spikes followed by inevitable crashes and loss of concentration, they faced the challenge of creating a recipe for a 100% natural and functional drink without unpleasant side effects and negative consequences for the body.