Free From & Specialty Food + Wine 2025

Welcome to the gateway to Central and Eastern Europe, where you can connect with new business opportunities among buyers from rapidly growing retail outlets and the food industry. Vienna’s strategic location offers close food business connections with potential customers based in Italy, Germany, Switzerland, Slovenia, the Czech Republic, Slovakia, Croatia, and Hungary.

Participate as Exhibitor Contact us

Take advantage of a market with immense growth

Meet food professionals from 60+ countries in one place, making it easy to connect with otherwise hard-to-find suppliers.

This 12th annual edition of the Free From Trade Show invites exhibitors to take advantage of a dedicated event that travels to emerging and fast-growing retail and importing markets. The number of retail outlets is expanding rapidly across all Central and Eastern European countries. The increasing consumer demand for healthier, free-from, vegan, plant-based, and supplement foods on the retail shelves makes this show an attractive opportunity for participation.

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Premium Business Meetings:

Benefit from curated and efficient matchmaking service for guaranteed business connections.

Growing numbers:

Eastern European Retailers and Food Manufacturers have been growing in quality and quantity with double diggets in the last 5 years and Vienna is the most important hub for doing business in Central and Eastern Europe.

Innovative Product Showcase:

Free From features a physical showcase of the most trendy and ground-breaking products from the region and around the world, with various onsite branding opportunities.

Interesting Quote:

"There’s a long-term trend towards more proactive approaches to wellbeing, with dietary changes a key element of consumers’ strategies for living better. As a result, they’re increasingly seeking out food and beverage products with health benefits. Our research demonstrates the value of well communicated health claims, especially in key areas like gut health and energy support. While they resonate powerfully across all demographics, our research provides new evidence that zoomers and millennials are particularly likely to focus on wellness when choosing between products."

Prinova - James Street (Global Marketing Director)

Exhibitor Quotes:

"Since furore GmbH produces products that are free from preservatives, vegan, and lactose-free, the Free From Expo is the perfect place to showcase our offerings."

furore GmbH Alexander Grabher (Sales Manager)

"As proud partner of Free From Food Europe 2025, Döhler is looking forward to an interesting and successful event. With our focus on multi-sensory experiences and nutritional excellence we will be happy to showcase our integrated ingredients solutions for natural, plant-based and sustainable foods to retailers and manufacturers. Good for people – Good for planet®"

Döhler Oliver Hoffmann (Head of Market Segment Food Service & Retail and eCommerce)

"We are looking forward to continuing our partnership"

Euromonitor - Seren Nalbant (Event Executive EMEAI)

"You can count on our support and participation for Vienna 2025. We will continue to keep in touch to keep up to date with your news."

Adilac - Mr. Oriol Sans

"Focused fair on Free From and for that reason very interesting."

Bonvita B.V. - Mr. Erik van Luyn

"Easy to meet relevant people and make good connections. We have been able to transform contacts into customers through our participation."

Vamvalis Foods S.A. - Jessica Lavooij

"The exhibition was really important for Veg In. We managed to talk with retailers and distributors to expand markets."

Vegin - David Ferreira

"We had great business meetings there even though It was first time to participate in the exhibition in the EU. Thank you very much."

Jack Farm - Mrs. Natsuki Goto

"What a great exhibition. A lot of positive reactions to the delicious products from Friendly Viking's. Glad that we were able to speak to so many people."

Friendly Viking's - Peter van Veldhuizen

"We have had a good show. The fair has been very good for us, with the number of visitors. We will definitely reserve our spot for the next edition."

Gluten Free Bakery

"Fantastic show!"

Zeelandia - Mrs. Eulàlia Cerdà

Participant quotes

"Caremoli Gluten Free is a Made In Italy brand. We offer a wide range of ready-to-prepare mixes. Moreover Caremoli Group produces functional ingredients and tailor-made solutions based on customer needs. Let’s connect!"

Caremoli Gluten Free

"Me and my colleagues at Choithrams Retail UAE would be honoured to be invited and to visit the Free From Food Dubai 2024 in September!"

Choithrams UAE - Vikram Laud

"Free From will be the future, we at Carrefour see that many people turn to free from, plant-based, fat free for good health. My visit to FFF Dubai will be good to improve my free from experience and my contacts."

Carrefour UAE - Mohamed Ragab

"We at Futtaim are looking forward to meet with new suppliers and discover new healthy food products at Free From Food Dubai 2024!"

Al Futtaim UAE - Mohamed Ali Souid

Hundreds of exhibiting suppliers covering;

Gluten Free • Vegan • Plant-Based • Fat Free • Egg Free • Lactose Free • Nut Free • Organic • Dairy Free • Soy Free • Sugarfree • Yeast Free • Salt Free • No additives • Wheat Free • GMO Free • No preservatives • Functional • Vitamins • Sportbars • Sport Nutritions • Food Nutritions • Omega 3 • Food Supplements Superfoods • Proteins • Probiotics • Stimulate Body Functions • Cognitive Performance Enhancers • Sport Protein • Carbohydrates Shakes • Isotonic Instant • Diet Food Solutions

• Specialty Food • Premium • Luxury • Gourmet • Artisanal • Local/Traditional • Fine Food • and many more

Mediapartners

Partners & Organizers

Free From: Food & Ingredients Vienna is organized by Expo Business Communications.

Latest Insights

Top BV

What consumer trends are driving TOP’s developments?

The trend towards all-natural food and ingredients is not new, but is becoming a “must-have” for food companies, like food safety. Plant-based is another trend. TOP started 15 years ago with plant-based food – particularly plant proteins – combined with a low sugar, low carbohydrate approach. It’s now accelerating through the entire food chain. Convenience is becoming an ever stronger part of retail, especially in mainland Europe. We work with our clients to ensure the optimum balance between productive operations, an efficient supply chain, and an adequate product shelf life, which in reality means 2-3 weeks.